What to expect over the first 30 days.
So nothing about the first month surprises you. Here’s the actual rhythm, week by week.
Strategy
Onboarding call → we go deep on the topic, audience, positioning, content pillars. Within 5 business days you receive a written strategy brief. You review, comment, approve.
First recording day
Once you've approved the strategy, we schedule your first recording. Plan for 60–90 minutes on camera. We come out of that day with enough raw material for 4–8 pieces of content.
First publishing wave
The first finished pieces land in your inbox for approval. One line of feedback per video (see the Approvals SOP). Once approved, we publish on the channels in your strategy.
Rhythm starts
By the end of the month you've got a consistent publishing cadence going, the first wave of audience response, and your strategist starts the next batch.
What success looks like at day 30
- A strategy brief you’ve approved and can defend.
- One recording day done and in the system.
- 3–6 pieces of content live.
- Early signal on what hooks land with your audience.